Google Analytics 4 UTM Campaign URL Builder

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A simple tool to create an URL with Google Analytics 4 UTM campaign parameters for your manual tagging marketing campaigns. A couple of features; All input will be lowercase appended to the URL. The Google Analytics UTM Campaign URL Builder will check if the URL already contains parameters and if it returns an HTTP response status code. Preferably a 200 status code. With one click you add the URL to your clipboard.

Make sure you are strict in using utm_source and utm_medium. Otherwise, you will end up with a lot of traffic in the (other) or unassigned Default Channel Groupings. More information about the Default Channel Grouping definitions and rules can be found here for Universal and here for GA4.

URL, Source and Medium are required Predefined campaigns
URL without UTM tags

Campaign Source [utm_source]

Dimensions in GA4: Source, First user source, Session source

Campaign Medium [utm_medium]

Dimensions in GA4: Medium, First user medium, Session medium

Campaign Name [utm_campaign]

Dimensions in GA4: Campaign, First user campaign, Session campaign

Campaign Term [utm_term]

Dimensions in GA4: Manual term, Session manual term, First user manual term

Campaign Content [utm_content]

Dimensions in GA4: Manual ad content, Session manual ad content, First user manual ad content

Source platform [utm_source_platform]

Dimensions in GA4: Source platform, Session source platform, First user source platform

Creative format [utm_creative_format]

Dimensions in GA4: Creative format, Session creative format, First user creative format

Marketing tactic [utm_marketing_tactic]

Dimensions in GA4: Marketing tactic, Session marketing tactic, First user marketing tactic

The URL with UTM tags

https://vreeman.com

HTTP response status code:

Check the URL with more tools

Besides this Google Analytics 4 UTM Campaign URL Builder I made a list of handy CRO tools, Google Analytics Measurement Protocol Hit Builder and Experiment Hypothesis Builder.