I am a Growth Marketing Manager at VanMoof. I like to optimize websites based on insights and data for the user and VanMoof.
Previously I worked as a Senior CRO Analyst at International Bike Group / Fietsenwinkel.nl, Conversion Specialist and Web Analyst at The Next Web, Online Marketeer (focus on CRO & SEO) at Van der Valk Exclusief, and I was an Online Business Developer at Budeco.
In 2017 I graduated cum laude the Master of Online Persuasion by Online Dialogue. In this course, I learned how the consumer' brain works, how rational and irrational we humans are and how to influence the decisions and experiences of a consumer' brain. In an ethical manner of course.
- A/B/n and MVT Testing with Google Tag Manager and Google Analytics
The costs of using an A/B testing tool, such as Google Optimize 360, Optimizely or VWO, were rising without providing extra value. That is why I started developing this script at Valk Exclusief with Online Dialogue. At TNW I continued optimizing the script with Martijn Scheijbeler to make even leaner and more flexible.
In this article, I explain how and why I used it at TNW: A/B Testing with Google Tag Manager.
- Example Containers for Google Tag Manager
If you have any ideas to make the script better or GTM containers, please let me know or contribute on Github.