Google Analytics Measurement Protocol Hit Builder

RIP Google Analytics Universal

Universal Analytics has been replaced by Google Analytics 4. Since July 2023 UA stopped processing data. So this PoC does not work anymore. GA4 has its own new Measurement Protocol with some important issues solved that this version had.

A Proof of Concept to learn how easy it is to use the Google Analytics Measurement Protocol. With this PoC, you can send different types of hits (pageview, event, refund) and a configured hit can automatically send every second. The Measurement Protocol Hit Builder generates a random Google Analytics Client ID, IP address and has an array with multiple user agents, viewports, and screen resolutions. With the Queue Time, it is possible to send latent hits up to 4 hours.

Please use responsibly.

Hit type (t) Tracking ID (tid) Hostname (dh) Page Path (dp) Page Title (dt) Event Category (ec) Event Action (ea) Event Label (el) Transaction ID (ti) Source (cs) Medium (cm) Campaign Name (cn) Google AdWords ID (gclid) Google Display Ads ID (dclid) Queue Time in hours (qt) Non-Interaction (ni)

More info:

What is the Measurement Protocol?

The Measurement Protocol allows you to send raw data to a Google Analytics property. It allows developers to send data from both the client and server to, for example, tie online to offline behavior.

Besides this Google Analytics Measurement Protocol Hit Builder I made a list of handy CRO tools, Google Analytics 4 UTM Campaign URL Builder and Experiment Hypothesis Builder.