With this little tool it is even easier to create a good and solid hypothesis for your next experiment. Which can help in creating better experiments, easier analysis and having better learnings. Based on the CRO Hypothesis Kit v3 by Craig Sullivan. With the help of Colin Mcfarland, Lukas Vermeer, Rik Higham, Doug Hall and Michael Aagard.
Because we saw (data/feedback).
We expect that (change) will cause (impact).
We’ll measure this using (data metric).