CRO Tools

An unsorted and living list of Conversion Rate Optimization tools that a CRO specialist needs in their toolbox. New CRO tools are added regularly.

Some of the CRO tools are transparent about their efforts to comply with GDPR. For example Convert and Hotjar. I have added links to those specific GDPR pages for those CRO tools.

This list contains the following type of CRO tools:

A few tools I'm working on to make work easier:

Missing a CRO tool in this list? Send a message to Simon Vreeman.


A/B Testing Tools

A list of tools you can use for A/B testing and Multivariate testing on your websites and apps.

Browser extensions for A/B Testing Tools

Open Source Server-side A/B Testing Tools

Planning & Workflow tools

Planning & Workflow tool can help you to keep track of the status of all your experiments. And it will help you create a library of results and learnings.

Qualitative Research tools

Besides quantitative you want to have an answer to why a user is doing something. A Qualitative Research tool can help you to get that answer. And back-up the insights you have from data analysis.

CRO Calculators

For how long do you need to run an A/B test? What is the minimal sample size? Is my experiment statistically significant? These calculators will help you answer these questions.

CRO Maturity tools

CRO Prioritization Frameworks

CRO Knowledge Platforms & papers

Site Speed Performance tools

Image Optimization tools

SEO tools

Missing a CRO tool? Send a message to Simon Vreeman.


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