Simon Vreeman

Hi, I am a Web Analyst and Conversion Specialist at The Next Web and living in the Netherlands. I optimize and growth the websites of The Next Web based on insights & data.

Besides my work I like to cook, watch a movie or take my bike for a spin and clear my mind. Of cource I measure each ride to improve my performance.

Once in a while I scribble some notes on my Digital Moleskine.

Previously worked at

Online Marketeer at Van der Valk Exclusief

I improved the organic visibility of the websites in Google, revised and improved the Google Analytics implementation and based on the measured data conducted A/B tests to improve the conversion and learn more about the users behavior.
Some of the persuasion A/B tests about Autonomy and Visual Cueing we conducted with Online Dialogue got published.

Online Business Developer at Budeco

Among others I worked for the Dutch Burns Foundation, Philips and all sorts of SMBs.

Co-owner of Diteza

Together with Coen Jacobs I founded A Dutch news blog about WordPress for Dutch WordPress users.

You can find a more detailed CV on LinkedIn.


I am a Google Analytics Certified Individual and completed the following Google Analytics courses:

Besides Google Analytics I use Google Tag Manager intensively. One of the thing I use GTM for is for A/B and multivariate testing. For that purpose I made a small script for A/B/n testing with Google Tag Manager.

Currently I'm working with the Google Analytics Content Experiments API and Google Tag Manager. Here is a simple script to get started. It's very easy to make many varations and it uses the multi-armed bandit algorithm.


is using Google Analytics to measure and analyze anonymous behavior and traffic data. It's used with care and won't be shared with third parties. The content is licensed under CC BY 4.0 and the code under MIT unless otherwise noted.