I am a Web Analyst and Conversion Specialist at The Next Web.
TNW is a future-proof tech media company that focuses on this cross-generational group and helps them get the most out of technology by informing them through remarkable stories and insights, and by bringing them together through extraordinary events and workspaces.
Previously I worked at Valk Exclusief, part of the largest hospitality chain in the Netherlands run by the Van der Valk family, and Budeco.
At TNW I make sure we track all the behavior of our users on thenextweb.com. All tracking is done with Google Tag Manager and Google Analytics. Based on the data we collect with Google Analytics we provide insights with the team. And use the insights to make beter business decisions.
The costs for using an A/B testing tool, suchs as Google Optimize 360, Optimizely or VWO, were rising without providing extra value. That is why I started developing this script at Valk Exclusief with Online Dialogue. At TNW we continued optimizing the script to make even leaner and more flexible.
If you have any ideas to make the script better or GTM containers, please let me know or contribute on Github.
My colleague Martijn and I wrote about it, and wrote a bit more about how we use and do CRO and analytics at TNW.
Articles by others I have read and liked are on my Instapaper profile.