I improved the organic visibility of the websites in Google, revised and improved the Google Analytics implementation and based on the measured data conducted A/B tests to improve the conversion and learn more about the users behavior. Some of the persuasion A/B tests about Autonomy and Visual Cueing we conducted with Online Dialogue got published.
I am a Google Analytics Certified Individual and completed the following Google Analytics courses:
Digital Analytics Fundamentals
Google Analytics Platform Principles
E-commerce Analytics: From Data to Decisions
Mobile App Analytics Fundamentals
Besides Google Analytics I use Google Tag Manager intensively. One of the thing I use GTM for is for A/B and multivariate testing. For that purpose I made a small script for A/B/n testing with Google Tag Manager.
Currently I'm working with the Google Analytics Content Experiments API and Google Tag Manager. Here is a simple script to get started. It's very easy to make many varations and it uses the multi-armed bandit algorithm.
Vreeman.com is using Google Analytics to measure and analyze anonymous behavior and traffic data. It's used with care and won't be shared with third parties. The content is licensed under CC BY 4.0 and the code under MIT unless otherwise noted.